VP, REVENUE OPERATIONS & GTM STRATEGY
I build revenue systems that actually get used.
For ten years, I've been hired to build and refine revenue systems that are loved by end users. I architect strategies, workflows, and platforms that fall under Sales Enablement, including how to deliver real AI use cases.
Strategist · Operator · Teacher
What I actually do
I move between corporate strategy, technology systems, and sales teams to bring siloed groups together on a shared vision.
Strategy & Revenue Architecture
I design revenue strategies and GTM programs that drive measurable growth: client deepening, account segmentation, pricing optimization, and competitive intelligence.
Enterprise Systems & AI
I architect the platforms and workflows that operationalize strategy: CRM systems, BI dashboards, AI automation, and data infrastructure at scale.
Program & Change Leadership
I lead cross-functional teams through complex transformations: Seismic rollouts, territory redesigns, sales enablement programs, and enterprise adoption.
Teaching & Development
I teach finance, strategy, and entrepreneurship to 100+ students annually — translating complex models into actionable frameworks for board-level impact.
Tools I work in.
CRM, data, and enablement platforms I use to build revenue systems.
Strategist. Operator. Teacher.
And most of all, someone who builds things that actually work.
I'm a husband, father, deacon, and preacher who happens to also work at a Fortune 500 bank as a VP of Revenue Operations & GTM Strategy. I have an MBA from Western Kentucky University, where I also teach as an adjunct professor, covering management, finance, and entrepreneurship to 100+ students a year. I'm a Salesforce Certified Administrator and Microsoft Certified AI Transformation Leader.
Turning Sunday workbooks into interactive study.
Congregate Classroom is a mobile-first platform I built that replaces disposable church workbooks and PDFs with interactive digital lessons — QR-code access for visitors, live questions, and a permanent class archive.
Real life examples of impactful work
I focus on real transformations with measurable impact. Here's a few examples how I've transformed revenue operations.
Unified Client Intelligence Platform
Built a centralized platform connecting CRM, BI tools, and sales dashboards into a single source of truth for client data.
Prospecting Program Launch
Designed and launched a multi-channel prospecting program serving 200+ sales team members across multiple geographies.
Revenue Operations Framework
Architected governance structures and decision-making frameworks that kept sales teams aligned for multi-year periods.
Drawing Out
Moses & Old Testament Law
A book I co-authored on the life of Moses and the Old Testament Law — designed to give readers the background, context, and importance of the milestone events and narratives surrounding Israel's exodus and covenant.
A.I. Philosophy
How I think about AI solving real selling challenges.
AI automates the administrative, not the relational
The best use of AI in sales is automating the work that keeps salespeople from selling — not the prospecting call, but the CRM data entry.
Enablement is about eliminating friction
Every tool should have a clear answer to "what problem does this solve for the person using it?" Real enablement makes their job easier.
Systems scale consistency, not shortcuts
Good systems are invisible. They make it easier to do the right thing than to cut corners, and they distribute expertise across a team.
Adoption requires trust
People adopt tools when they trust leadership believes in it, it will help them, and they were part of shaping it.